Pay Per Call is an automated marketing model in which a third party decides the rate at which an advertiser will pay to its customers. Pay Per Call services charge per call, per visit or per sale. The advertiser only pays for the people who call their ads and make a purchase. A service that does not charge by any of these means is called “Pay Per Impression.” A service that charges by one or more of the three means is called “Pay Per Conversion.”
An advertiser can decide what method of payment to use in each case, including pay per call. The advertiser may want to pay by the conversion rate per call or by the sale or click-through rate. Either way, the advertiser has total control over the amount charged for each sale or call. The advertiser does not have to wait until it receives payments before billing an account. The advertiser only pays for actual purchases.
Pay Per Conversion can be done manually by making phone calls to the companies that are accepting payments or even through online channels. This is especially useful when dealing with small businesses that do not have enough funds to cover the costs of setting up a regular business operation. Pay per call service allows the advertiser to use a fixed rate to determine how much it is going to charge its customers. A fixed rate is often easier to handle than one that changes. Most advertisers have a standard budget that they base their advertising expenses on, but some advertisers choose to use more than a fixed budget because their budget is lower.
If an advertiser chooses to use a fixed call rate, the service automatically calculates the number of calls required to generate the amount it charges its customers. It then offers the customer a fixed number of credits to use when calling the number. The advertiser must provide the name of the person who is responsible for taking the calls, their number and the type of calls that are required. An advertiser can also choose a system that offers a minimum number of credits before they can earn extra credits. if they want to limit the number of credits earned, but still keep the same minimum credit limit.
An advertiser can also decide to pay by impressions per call. When an advertisement is called by someone, it must reach the person through a live voice or an automated response. If the advertisement is answered by a live person, the advertiser does not pay until that person responds to the call. In an automated call response, an advertiser pays only if the person answers the phone. If a person answers the phone without hearing the advertisement, the advertiser does not pay. An automated call is different from a call in that it uses a predetermined message to tell the caller is busy, an automated message might be used if there is no voice response.
There are many ways a call can be answered by a live person. The advertiser can record an audio message that can be played back to the caller and an automated call might be played to an answering machine. Regardless of which method is used, the advertiser has total control over the payment system.